Twitter takes the place of LinkedIn in this top three, with 47% of college students using the microblogging platform to access news and keep up with family, friends, celebrities, and their university. Approximately 45% of students have an Instagram account. However, there are differences in platform popularity between college students and young Americans with no postsecondary education experience.Īccording to the Harvard Kennedy School Institute of Politics, 84% of 18-to-29-year-olds use Facebook, a percentage that jumps to 87% among college students. The data for individuals ages 18-29 reveals similar trends. Pew research shows that Facebook, Instagram, and LinkedIn are the three most popular social media platforms among U.S. What Social Media Platforms Do College Students Use the Most? As the COVID-19 pandemic demonstrates, social media is also a crucial tool for quickly disseminating information during a crisis. Advisors and faculty can engage students in real time through media feeds, answering questions about the admissions process or next week's mid-term. The colleges dominating social media use their platforms as around-the-clock communication channels. Social media networking is also useful for staying in touch with alumni and raising funds for the school. Posts that highlight the diverse experiences of current students help students and parents feel as though they are not just another face in the crowd. Why Is Social Media Important for Colleges and Universities?īy maintaining the best college social media accounts, the schools featured in this guide can connect with potential students, giving them a glimpse of available activities and campus culture in general. Followers may also connect to affiliate accounts like Texas Exes, the alumni association, and Healthyhorns, the student wellness and mental health center. The university's primary Instagram account features official photos of the beautiful campus and stories from recent events.įor updates from individual academic departments and offices, community members turn to the school's Twitter feed. UT Austin's Facebook page consists primarily of news, covering institutional partnerships with community organizations and projects led by student groups. The third hashtag, #WhatStartsHere, is reserved for posts about student accomplishments in public service, education, and research. The university unites platforms with three official hashtags, including #UTTower for posts about the school's defining landmark and #HookEm for content that showcases UT Austin pride or athletic performance. Over one million people follow UT Austin's main social media accounts.
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